My latest past time at work is critiquing holiday cards. This is the first year I sent out "professional" holiday cards. I did not anticipate the angst that would be associated with such a decision. Clearly, these must be of the non-sectarian "Season's Greetings" or "Happy Holidays" ilk, no mention of Christmas and no religious symbolism.
But, beyond that, what should the card convey? There is the snowflake option, a sort of winter theme. There is the corporate option, some element of my position or institution. Then, there is the art option; something abstract and pretty that evokes good feelings.
Of course, cost is a consideration as well. Size, weight, envelope, color....all influence the cost. When you are ordering 500, that is not insignificant.
In the end we went with a winter scene of campus. My college doesn't yet have its own place so there is no iconic building or statue to feature. Instead, we have a shot of a snowy sculpture outside the library--winter, art, and institution all in one!
Now, cards from my colleagues have started to arrive. Some are fancy, some less fancy, some bizarre. We seem to have hit a happy medium, so I'm content with that for now.